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Any fan of the Star Wars franchise knows that the Science Fiction Epic was about a rebellion against an evil empire in a galaxy far, far away; however there are signs that a real life emerging rebellion against an evil empire is indeed happening right here.  Not only does art imitate life, but life imitates art.

Let us begin our story in true Star Wars fashion.  George Lucas started his space opera in 1977 with Episode 4–A New Hope–he continued with Episodes 5 and 6 then backtracked in time to produce episodes 1, 2, and 3 before handing the torch to the house of mouse (Disney) who has continued the saga; therefore we will begin with the sad story of attacks where there probably should be none.

NEW YORK (AP) — The dark side of “Star Wars” fandom recently reared its head when Kelly Marie Tran, the actress who plays Rose Tico in “Star Wars: The Last Jedi,” was run off Instagram by misogynistic and racist messages from fans who didn’t like her character in the movie.  The episode was not an uncommon one. Daisy Ridley, who stars as the heroine Rey, quit social media last year for similar reasons. They are far from the first women to be hounded by bitter, mostly male fans who didn’t approve of their entry into a fictional pop-culture world that some fans feel a misguided sense of ownership of.

Actress run off Instagram by racist, sexist messages reveals dark side of ‘Star Wars’ fandom
By Jake Coyle – Associated Press – Sunday, June 9, 2018

Now let me stop right here and uncategorically state that in this respect, I feel it is wrong to attack these two young ladies who are just actresses, the well deserved ire of the fan base should be directed at the writers and producers who created this fiasco.

However, while the attacks on actresses in Star Wars and other movie franchises are misguided, the open hostility of the fan base should demonstrate to the powers that be; blatant propagandizing of social justice themes in entertainment will not only incite undeserved wrath against the actors but to the bottom line as well.  Case in point, many of these “reboots” that replace time proven and loved characters with those that deliver an in your face social commentary fail to produce at the box office as fans boycott the theaters.

Star Wars is in an interesting place right now. The most recent film, Solo: A Star Wars Story, has been drastically underperforming at the box office. After two weeks in release, it had pulled in a mere $271 million worldwide. Analysts believe Disney will lose $50 million or more on the film, and Solo comes on the heels of Star Wars: The Last Jedi, which — despite making $1.3 billion worldwide — proved itself an incredibly divisive film. While critics loved it (judging by the 91 percent score on Rotten Tomatoes), fans were split.
Some loved the bold liberties of writer-director Rian Johnson. They understood that there was room under that big tent for characters like Vice Admiral Holdo (Laura Dern) and Rose Tico (Kelly Marie Tran), women placed alongside Carrie Fisher’s Leia and Ridley’s Rey at the center of the Star Wars drama.
But others hated it. Hated everything it stood for. Hated what they saw as a social justice warrior remix of the Star Wars they grew up with. And they hated Tran’s Rose most of all because they decided that she was the avatar for all that was wrong with the franchise.

Source: Toxic Fandom Is Killing ‘Star Wars
JUNE 11, 2018 by Marc Bernardin, Hollywood Reporter

While I and others apparently disagree with Mr. Bernardin on most of his analysis I do agree with his observation; “Hated everything it stood for. Hated what they saw as a social justice warrior remix of the Star Wars they grew up with.” This constant “in your face” social justice ranting is becoming tiresome to a ever growing number of people.  In short, the liberal crowd are about to overplay their hand; and unwittingly spawn a rebellion against them and their inane causes.

In true liberal fashion Bernardin, Coyle and other writer producing articles for the liberal media have firmly leveled a broadside at older, presumably male conservative fans labeling them as Toxic, Racist, Misogynistic and many other slurs that liberals misguidedly use against anyone who disagree with them.  Bernardin wrote:

 Star Wars fans — I count myself among them — look to the original trilogy as an anchor of youth. They want anything Star Wars to make them feel the way they did when they saw “a long time ago in a galaxy far, far away …” roll across the screen 40 years ago.

Regardless of what he writes, I very seriously doubt that the now 50 to 60 year old fans that attended the premier of the series in 1977 are the ones that are vehemently attacking Ms. Ridley or Ms. Tran, but rather the generations of fans that fell in love with the story line since then.

While many liberal pundits are attacking the “Toxic” fan base, others are point out the more noticeable mistakes of the writers and producers upon whom blame for the monumental financial losses and alienation of the fans should be attributed.

Conservative pundit Ben Shapiro veered from U.S. politics on Monday to address Disney’s and Lucasfilm’s handling of a galaxy “far, far away.”
The Daily Wire’s editor in chief came to the defense of angry “Star Wars” fans this week after they were labeled “toxic” by The Hollywood Reporter and other publications throughout the entertainment industry. A spate of articles appeared after actress Kelly Marie Tran — “Rose Tico” in “Star Wars: Episode VIII — The Last Jedi” — abandoned social media.
[…]
Mr. Shapiro countered that narrative by saying Lucasfilm President Kathleen Kennedy is far more to blame for the franchise’s woes than “faceless Reddit trolls” who heckle celebrities.
“Calling your audience a bunch of deplorables didn’t work well for Hillary Clinton; it’s not going to work well for Disney, either,” Mr. Shapiro wrote. “But that didn’t stop Bernardin from laying all the blame for ‘Star Wars” failures not at the feet of studio head Kathleen Kennedy but at the feet of the ‘toxic fandom.’”
The conservative echoed concerns from a growing YouTube community, a “rebellion” of sorts, that recoils at partisan politics inserted into the new films.
[…]
“We must never — ever, under any circumstances — blame Kathleen Kennedy. Kennedy, you see, is woke,” Mr. Shapiro said. “The Lucasfilm story group is entirely female. … “‘The Force Awakens’ is garbage; ‘The Last Jedi’ is double-garbage. That’s because Kennedy had two choices upon being granted the helm of the Star Wars universe: (1) fast-forward fifty years, beyond the original characters, and reboot, losing the nostalgia of the original characters but gaining freshness; (2) recast the original characters and pick up where Return of the Jedi left off. Instead, in fully risk averse fashion, she chose door (3): leech off the nostalgia while introducing new characters a few years in the future.”
“This led her to the idiotic decision to murder off all the original beloved characters in increasingly stupid fashion — and then to the doubly idiotic decision to go back and create new movies around those now-dead characters,” he continued. “She pissed off all of us who grew up on ‘Star Wars,’ and in doing so, destroyed whatever good will existed among us for the newer batch of characters.”
THR’s article also came after rumors that Mrs. Kennedy will step down as Lucasfilm’s president within months.

Source: Ben Shapiro strikes back: Kathleen Kennedy more toxic to ‘Star Wars’ than angry fans
By Douglas Ernst – The Washington Times – Monday, June 11, 2018

Go Woke Go Broke

While bad business decisions often lead to the demise of a long standing American Institution, Sears/ K-Mart comes to mind in the regard of a series of really bad decisions that over time lead to the failure of once giant corporations, relying on the premise of alienating your customer base just to pacify a vocal minority and expecting the loyal customer base to ignore and accept disenfranchisement and to also expect support from the vocal minority that despises your product(s) to begin with is a terribly bad idea.

Kathleen Kennedy is the 65-year-old producer in charge of the Star Wars franchise. She is also a committed left-wing social justice warrior and feminist who is using the Star Wars franchise to push her obnoxious agenda.
Kennedy undoubtedly believed that with such a beloved and iconic property, she was bulletproof; that she could be as strident and obnoxious as she pleased, and we dumbass Americans would still slavishly get the line because spaceships and laser-guns are cool ‘n stuff.
Kathleen Kennedy is killing the Star Wars franchise because she is so drastically changing it ( remember what I said above about Americans not liking change?). What used to be escapist and mythical, what was once wondrous and ennobling of the human spirit, is now pedantic, preachy, and small-minded.
Kennedy is not appealing to our sense of adventure and shared aspirations, she is hectoring and scolding us. She is not appealing to our shared humanity, she is dividing us up into tribal camps based on race gender, color, and where we like to put our sex organs.
Kathleen Kennedy is such a bad storyteller, so heavy-handed, so selfish, so narcissistic, so wrong, so divisive, so out of touch, that a Star Wars movie — a Star Wars movie, y’all –– will probably lose money.
Decades of goodwill have been squandered, the golden goose has been made constipated, and all because of the one thing true constant in America, that thing that will never change: liberals eventually ruin everything.
Go Woke, Go Broke as the saying goes at Instapundit. ESPN, the NFL, higher education, California, Illinois, Western Europe, CNN, Newsweek, Time, the Oscars, Emmys, and Golden Globes; and now our beloved Star Wars.

Source: Go Woke, Go Broke: ‘Solo’ Crash Lands at Box Office
by John Nolte 26 May 2018 Breitbart

Star Wars is proving a very high-profile victim of how meaningless social media data is misleading corporate decisions.
In social media, the generic term “engagement” encompasses retweets, likes, shares, comments and so forth. Getting engagements with buzzwords like “inclusiveness” is easy. But then there’s a digital marketing term called “conversion”: that’s when a business turns someone’s online activity into a purchase.
One of these means nothing. The other means everything.
Impossible-to-please SJWs will attack you on the Internet, but they won’t buy your toys or movie tickets.
You will never win by catering to your critics at the expense of your customers. It’s why insipid protests are destroying the NFL’s bottom line, while transgender playmates and plus-size swimsuit models will do nothing to help Playboy and Sports Illustrated. “Inclusiveness” may sound great, but “market segmentation” is how companies pay the bills.
A company’s purpose is not to challenge social norms or service liberal guilt; it’s to provide value to customers and shareholders. Lucasfilm is doing neither. Kathleen Kennedy would love to see Star Wars toys in more girls’ hands, but instead, we’re seeing Star Wars toys somewhere they should never be: the clearance rack.

Source: SJW POLITICS HAVE HANDED STAR WARS ITS FIRST BOMB WITH ‘SOLO’ Jared Whitney 5-29-2018 The Daily Caller

Many consumers hate change….

There are products that consumers absolutely resist change thereof.  We have products and services that we have grown up with, we are comfortable with and these “love affairs”  provide us with a sense of continuity, a grounding, a reassurance that in a world gone mad some things remain the same.  Consider the message of the changes to Coke (TM) that nearly bankrupted the company.

Coca-Cola announced on April 23, 1985 that it would discontinue its beloved Coca-Cola in favor of a new product that millions derisively called “New Coke.” The experiment did not last very long.
New Coke was a disaster from the start.
It came across to many as an irrational reaction to the surge in sales of Pepsi-Cola.
[…]
Coca-Cola was 99-years-old at the time. The company told the media it was adjusting its formula for modern tastebuds. New Coke beat Pepsi in a battery of taste tests, executives insisted.
Author Constance L. Hays who wrote “The Real Thing: Truth and Power at the Coca-Cola Company,” “Coke drinkers rose up in righteous indignation, demanding their old soft drink back,” author Hays wrote in her book, which many consider to be the authoritative account of the Coke II/New Coke debacle.
The company to brought back the original Coke less than three months later. News of the about-face came from ABC anchor Peter Jennings, who interrupted the long-running daytime soap opera “General Hospital” to break the story.
Original Coke was called Coca-Cola Classic while New Coke kicked around in various forms, including Coke II, until it was ultimately killed off in 2002.
Coca-Cola’s mistake is still taught in business schools around the country.

Source: This mistake from 30 years ago almost destroyed Coca-Cola
Ryan Gorman and Skye Gould Apr. 23, 2015,

So while “Coca-Cola’s mistake is still taught in business schools around the country” can we assume that this lesson has fallen on deaf ears when those ears are attached to the heads of social justice warriors?  Writing for American Thinker Christopher Knight asks if the “suits” at the house of Mouse are aware of this lesson.

Disney analysts are tabulating all angles on why Solo failed to hit light speed at the box office. Was it because of “franchise fatigue” less than six months after the previous Star Wars film? The movie’s troubled production? Did Alden Ehrenreich lack convincing resemblance to a young Harrison Ford?
The answer the suits in the Mouse House may refuse to acknowledge was provided by a store associate as I looked for a dog toy: “I didn’t know what an ess-jay-dubya (SJW Social Justice Warrior) was until I heard about Lando being pansexual. I don’t want ess-jay-dubyas messing up Star Wars.”
Neither did other longtime fans. “Pansexual,” stated by one of Solo’s writers a week before the film’s release, is not a term associated with two hours of escapism to that galaxy far, far away. Or any sexual term, for that matter. Little doubt that because of it, many faithful fans veered away from Solo.
[…]
Disney should tread with caution. See that massive swath of crimson splayed across America on the 2016 election map? That’s where the vast majority of Star Wars tickets comes from, to say nothing of the colossal volume of merchandise bought by families there. No doubt a few Disney shareholders prefer that profit trump ideology.

Source: The Revolution Will Not Be Finalized  By Christopher Knight, June 10, 2018, Americanthinker.com

The sixty four dollar question here is there a growing number of people who do not Social Justice Warriors messing up Star Wars and other movies as Coca Cola (TM) messed up Coke all those years ago?  Why do they not realize that we decide what we want or what we like; what is so hard to understand about this simple premise, that we buy what we like, not what we are told we will like.

Coyle writing for the Associated Press in the excerpt first quoted above remarked, “a fictional pop-culture world that some fans feel a misguided sense of ownership of.”  Fans feel an ownership of as it is them that buy the tickets as well as the millions of dollars worth of associated merchandise sold everywhere from online sources to your neighborhood Wal-mart.

But other movies have suffered the same demise as well:

Despite early enthusiasm from Sony executives about the franchise and shared-universe potential springing from Paul Feig’s Ghostbusters reboot, the film’s estimated $75 million box office loss seems to have put the nail in the coffin of a live-action sequel

Source: Ghostbusters’ Sequel Unlikely After Expected $75 Million Loss at the Box Office BY DAVE TRUMBORE AUGUST 10, 2016

Again it is unfortunate that much of the anger that should have been leveled at the writers, director, and producers of the most recent Ghostbusters was directed at the cast. But this failure should have sent a message to subsequent producers to avoid the same mistakes; apparently that message also fell on deaf ears.

In AUTOPSY: WHY ‘ROUGH NIGHT’ BOMBED AT BOX OFFICE
BY CHRISTIAN TOTO, 19 June 2017, hollywoodintoto.com, Mr. Toto writes:

The all-female comedy earned a lousy $8 million over the weekend. Here’s why.
The film stars Scarlett Johansson, who not so long ago powered the generic “Lucy” to a startling $126 million. Co-star Kate McKinnon is a key player on the current “Saturday Night Live” lineup. And Jillian Bell is a certified current scene stealer thanks to turns in hits like “22 Jump Street.”
[…]
Johansson has it all. Looks. Talent. The ability to make ensemble films all the better (see “Avengers, The“). She’s also one of the most politically outspoken stars in the galaxy. Her endless efforts to boost both the deeply unpopular Hillary Clinton and Planned Parenthood’s coffers turned her into a divisive figure.
It’s just math.
Now, no matter what she brings to any given project you’ll see some potential ticket buyers shying away from her films. It didn’t help that she played Ivanka Trump on “SNL” in the show’s latest attempt to take down President Donald Trump.
[…]
“Rough Night’s” director and co-writer, Lucia Aniello, is a key player behind Comedy Central’s “Broad City.” Yes, that’s the same show that fawned so hard for Hillary Clinton last year even the former First Lady likely winced.
It’s chock full of feminism, too. And, for those not paying attention, feminism isn’t exactly comedy catnip on the big screen these days. The team behind “Neighbors 2” learned that lesson the hard way. That “empowering” sequel under-performed at the box office last year.
Now it’s “Rough Night’s” turn. The irony? The newer film isn’t as aggressively woke as some might have feared. Oh, it has its moments, but it doesn’t go the full “Neighbors 2.” Still, given the film’s all-female cast and current pop culture trends, audiences might have feared 90-plus minutes of finger wagging.

“90-plus minutes of finger wagging” is what many are rebelling against.

Although Ocean’s 8 may not lose money, I doubt it will be the surprise box office smash of the summer. I may end up being wrong, but I think that relatively few movie goers want to plunk down their cash to see a bunch of “empowered” women play at being men.
So, does Hollywood make these films thinking they are going to be hits? Answer: they don’t, nor do they care. Hollywood must attempt to remain at the forefront of political correctness. To do so, they must therefore make just enough blockbuster hits to be able to pay for all these cocktail party films.
By cocktail party films, I mean the loser films they produce and star in for the sole purpose of being able to congratulate one another on their progressiveness at the exclusive events they attend. And the latest cause of female empowerment is #MeToo movement. Somehow the movement has morphed from – hey you pieces of crap Hollywood male power brokers – stop abusing women, to allowing girls to join, and subsequently destroy the Boy Scouts.
It seems the object of these movies is to demonstrate that women are equal and just as powerful as men. But what Hollywood, or any of these leftist progressives don’t get, is in the real world, no one cares. And exactly how “empowering” is it, if all they do is copy what men have already successfully done – and fail at it?
[…]
Unfortunately, real strong women like Sarah Sanders, Nikki Haley, Sarah Palin, Ivanka Trump or Kellyanne Conway are mocked and called every name in the book. So it’s not about empowering women – only empowering leftist women.

Source: Ocean’s 8: Women’s Empowerment Move or Just Another Failed Reboot?  By The Common Constitutionalist June 9, 2018, constitution.com

But this rebellion we speak of is not just confined to the rejection of propaganda disguised as our favorite movie franchises.

George Soros, the billionaire investor and liberal donor, sat in his hotel suite by Lake Zurich this week, lamenting the turn much of the world has taken in recent years: “Everything that could go wrong has gone wrong.”
His favored presidential candidate, Hillary Clinton, lost to President Trump, whose “America First” platform runs counter to the globalism Soros embraces.
For all the billions of dollars at his disposal, Soros is also being forced to reckon with limits on his political influence in the United States. He acknowledged that he did not see Trump’s election coming. “Apparently, I was living in my own bubble,” he said. Soros, who plans to spend at least $15 million in 2018 races, has already faced some setbacks this cycle. His bid to replace several district attorneys in California with challengers seeking changes to the criminal justice system was largely unsuccessful in Tuesday’s elections. “We ran into a brick wall in California,” he said.

‘I must be doing something right’: Billionaire George Soros faces renewed attacks with defiance By Michael Kranish, June 9 2018, The Washington Post

When George Soros is forced to admit that “Apparently, I was living in my own bubble” meaning that he underestimated the resolve of not only Americans but many across Europe and that he even “ran into a brick wall in California” after pouring money into local elections, we can relate— the name of that first Star Wars movie, “A New Hope” and the story line revealed a ragged resistance rebelling against a evil empire—to current events in which financial messages are being sent to the corporate offices and stock holders, that the majority are tired of in your face social justice warriors.

And Finally perhaps, just perhaps those same stock holders are not as deaf as the producers and management seem to be:

The Star Wars rumor mill is churning right now and this latest one is pretty big. We have to caution right off the bat that this isn’t coming from any official sources, so it should be taken with a massive grain of salt. That said, there are rumors emerging that Lucasfilm President Kathleen Kennedy may be stepping down in September. If there is any validity to this at all, it would represent a major shift not just for Kennedy, but for one of the biggest franchises on the planet.
This rumor comes on the heels of the failure of Solo: A Star Wars Story, which has been underperforming at the box office and could lose as much as $80 million for the studio. Not only that, but many fans have been unhappy with the direction of the new movies. The divisive nature of The Last Jedi has been no secret and it has turned certain chunks of the Star Wars fandom into a toxic and ugly thing. It’s in no way fair to pin all of what has been going wrong with the franchise and its fans on Kennedy, but she is the one in charge.

Source: Kathleen Kennedy May Be Leaving Lucasfilm and Star Wars
RYAN SCOTT 06.06.2018 Movie Web

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